SCOTT MUSKA
ASSOCIATE CREATIVE DIRECTOR // WRITER
For more than two decades, New Directions Behavioral Health has been a pioneer in the behavioral healthcare industry. We updated their branding to reflect the warmth, compassion and innovation the organization is so well-known for, focusing on the fact that dealing with behavioral health issues can be a lonely and isolating experience—but that it doesn't have to be. At least not any more so than seeking help for a physical malady.
Everything centered around the new tagline "Together is the way forward."
Since looking at relaxing images and listening to calming music have been shown to heavily reduce stress, we included in the app's functionality some gorgeous, serene imagery and accompanying music.
CD: Steve Giraldi / Henry Mathieu
AD: Miriam Langsam
CW: Scott Muska