Just before March Madness, Marriott announced its new standing as "Official Hotel Partner of the NCAA." We put together the "You Are Here" campaign, anchored by a spot narrated by Greg Gumbel.

Throughout the tournament we reminded potential attendees (up to the minute, via social) that Marriott had rooms ready for them during one of the most hectic last-minute travel-booking times of the year, and we also did a ton of ticket and stay giveaways round-by-round.

Senior Copywriter: Eric Fallen / Scott Muska