We branded the LEGOLAND Hotel as THE 5-GAZILLION STAR HOTEL (FOR KIDS). We created and promoted amenities and experiences designed specifically for, well, kids.

TV

A hotel for kids should have a kid CEO—a young dude with ambition, like Tommy Parker.

(MONSTER) ROOM CHECK CARDS

We let kids know the hotel staff thoroughly checks every day to ensure their rooms are monster-free.

RADIO

These spots were released just before opening day.

OOH

EMAIL BLASTS

CD: Laurie Hollar / Harsh Kapadia
AD: Nils Philipon / Edi Loyola / Raihana Halim
CW: Scott Muska / Justine Cotter