In 2017, the Trump administration slashed the Affordable Care Act's advertising budget by 90 percent and cut the enrollment window in half.
To help get the word out to people who needed to sign up by the deadline, we contributed a social campaign to Coverage Coalition that highlights the importance of having insurance—and that while you might go the entire year without using it, there's always those "What if?" scenarios.
Sometimes the kitchen is a safe place. Sometimes someone gets stabbed in the skull. You might not need health insurance, but what if you do? Sign up for affordable health care now through Dec. 15 at https://t.co/ea5nPFOXyo #spreadthehealth #coveragecoalition #health #whatif pic.twitter.com/ghRC4cgjGu
— ThoughtMatter (@ThoughtMttr) November 17, 2017
Sometimes ice skating is fun. Sometimes it ends in stitches and minor brain trauma. You might not need health insurance, but what if you do? Use your head. Sign up for affordable health care now through Dec.15 at https://t.co/ea5nPFOXyo #spreadthehealth #coveragecoalition #whatif pic.twitter.com/SaNKwjr91x
— ThoughtMatter (@ThoughtMttr) November 16, 2017
Sometimes a branch to the eye while bicycling is no big deal. Sometimes it threatens your sight. You might not need health insurance, but what if you do? Sign up for affordable health care now through Dec. 15 at https://t.co/ea5nPFOXyo #spreadthehealth #coveragecoalition #Health pic.twitter.com/eprYlxP8Vf
— ThoughtMatter (@ThoughtMttr) November 15, 2017
Sometimes you get to your destination. Sometimes accidents happen. You might not need health insurance, but what if you do? Sign up for affordable health care now through December 15th at https://t.co/ea5nPFOXyo. #spreadthehealth #coveragecoalition #health #healthcare #whatif pic.twitter.com/bTjRhgvKq9
— ThoughtMatter (@ThoughtMttr) November 14, 2017
Sometimes a bloody nose is no big deal. Sometimes it is. You might not need health insurance, but what if you do? Sign up for affordable health care now through December 15th at https://t.co/ea5nPFOXyo. #spreadthehealth #coveragecoalition #health #healthcare #insurance #whatif pic.twitter.com/I8Y1qIAmY3
— ThoughtMatter (@ThoughtMttr) November 10, 2017
Sometimes a pain in your gut is a cramp. Sometimes it’s something that requires surgery. You might not need health insurance, but what if you do? Sign up for affordable health care now through Dec. 15 at https://t.co/ea5nPFOXyo. #spreadthehealth #coveragecoalition #health #whatif pic.twitter.com/HGloWsA8Do
— ThoughtMatter (@ThoughtMttr) November 13, 2017