CLIF products give you the energy to get moving and keep moving—something the brand helped show by partnering with Grammy-nominated artist Mike Posner. To support CLIF’s “Move the World” campaign, he recorded a new single and released it through a digital experience where people had to get some movement in to start it, then keep moving to finish it and unlock exclusive remixes.

I had the opportunity to jump in as a freelancer for UEG and put some words in Posner’s mouth.