Centura Health, the largest health care network in Colorado and Kansas, wanted to differentiate itself from others by highlighting the humanity and compassion its caregivers bring to every patient interaction.
We came up with the “Where Care Comes From” campaign, anchored by spots that tell the stories of poignant moments when Centura employees realized they wanted to dedicate their lives to compassionate care.
They liked the first two a lot, and wanted four more but only had half the budget available that they did on the first round. So we kept the concept, but changed up our execution.
ECD: Mick Sutter
CD: Bryan Lee
Senior Copywriter: Scott Muska